Gentle Wink

Personal Brand Identity

By combining my two worlds into one, this project expresses my brand persona. Creating the ideal balance between quiet and tranquility (gentle) and passion and drive (wink). The powerful yet compassionate color palette, type hierarchy, imagery, messaging, and other components that comprise my brand's visual design system are an ideal representation of my values: Finding beauty and power in life’s subtle cues!

Limitless

Danessa Myricks - Beauty Ad Campaign

Worked as the creative director for a fashion advertising campaign during pre-production, production, and post-production. By working with photography majors, organizing the production schedule, selecting models, styling the shoot, finding venues, and developing a shot list and storyboard, I was able to realize my vision. I chose Danessa Myricks Beauty Brand as my inspiration because their ideals- radiating beauty, pushing boundaries, and celebrating diversity- really match my career and personal objectives. In addition, innovation and community are the main themes of this campaign, particularly on the amazing Danessa Myricks Lightwork VII Freedom Palette, designed to exhibit unbreakable makeup looks that would unleash one's inner artist.

Fresh Crave

LOEWE - Fashion Ad & Film Campaign

Teamwork, leadership, and communication skills were needed for the LOEWE-Fresh, Crave-inspired fashion commercial and movie promotion. As part of the team project, I had to work with other creative students and assume the role of creative director. In addition to bringing our ideas together to create our brand and concept, dealing with photographers, videographers, and models required a lot of networking. In addition, we cast our creative team, planned the production schedule, styled the shoot, scouted venues, made a shot list, and storyboarded. See the imaginative editorial images and videos, then our campaign mission statement and narrative, to gain a better understanding of the brand and concept for our picture and video storytelling.

LOEWE

Sow Intention, Harvest Praise.

In a world where men get praised for the simple evidence of their existence, three powerful women unite to demonstrate what a true example of power deserving of praise is. In order to regain their rightful place on top of the food chain, they introduce to the scene a power only women have been known to withhold: intention.

Glowrage Body Mousse

Charlotte Tilbury - Packaging and Branding Design

Inspired by my all-time favorite cosmetic company, Charlotte Tilbury, I made the decision to improve and hone my branding abilities by creating a fictional primary and secondary box design. My resources for creating the hypothetical new product the company would introduce, The Glowrage Body Mousse, were Adobe Illustrator and Dimensions. Overall, I conducted extensive brand, competitor, and industry research during the course of this assignment. To determine the Charlotte Tilbury brand identity in order to at last begin the ideation process and create a fresh, captivating packaging design.

Jelly Perfume Balm

Sol de Janeiro - Integrated Marketing Campaign

Developed an innovative integrated marketing campaign for Sol de Janeiro, incorporating all five stages of the marketing funnel: Awareness, Consideration, Conversion, Loyalty, and Advocacy. Designed to attract new consumers, re-engage existing customers, and increase market share, the campaign positioned the Jelly Perfume Balm as the hero product, highlighting its playful jelly texture, tropical scents, and heartwarming mother-daughter dynamic. Strategic channel selection, targeted tactics, and stage-specific KPIs informed the creative campaign assets, creating an integrated marketing approach aimed at strengthening the product’s position in the beauty jelly category while increasing brand reach, audience engagement, and sales.

Integrated Marketing Campaign Phases & Project Visuals

OOH mockup visuals, product & pop-up designs and hero product website center design-advertisement

Jelly Plans!

Social media awareness and Consideration videos. To draw possible consumers' eyes to the product, tying it to fun spring-summer activities. Staying true to Sol de Janeiro's youthful and warm branding.

White Project

Transform and Conceptualize Existant Clothing

The purpose of this project was to develop white apparel exclusively into something distinctive and stylish through in-depth silhouette, fabric, and drape study and procurement. I centered my idea around lace and braiding, suggesting delicacy through textural mix-matching, with the aid of mood boards and fashion sketching.

Where Drag Meets Geisha

Inspired Fashion Final Collection

Based on extensive research throughout the course into culture, fabrics, silhouettes, shapes, draping, and concept development. Through fabric and visual mood boards, class discussions, and creative exercises, two contrasting topics come together to create a cultural and dramatic runway show. The result is a six-look watercolor collection that offers a preview of my vision, inspired by the research and information I gathered about these two cultural and pop movements.

Makeup Translated

Fashion Research Book

Intensive and ongoing research into makeup through the ages, culture, and beauty trends. Gathering information, visuals, fabrics, stickers, and other materials that visually connect to the culture or beauty trend featured on each page. The final goal was to collect as much inspiration and information as possible to fuel creativity and support the development of the class’s final fashion collection.

Makeup Translated - A beauty deep dive through the differnt beauty ages and cultures

Metamorfosis

Passion Project Ad Mockup Campaign

Building on the knowledge and experience I gained from my summer photography and editing classes, I planned, produced, and directed a beauty photoshoot inspired by one of my favorite Mexican makeup brands, Bailando Juntos. From moodboarding and storytelling to styling and sourcing locations and people for the shoot, I took creative control over almost every aspect of bringing my vision to life, overseeing the pre-production, production, and post-production stages.