Gentle Wink
Personal Brand IdentityThis project defines my persona as a brand, merging my two worlds into one. Creating a perfect harmony where quiet and tranquility (gentle) meet passion and drive (wink). The strong yet kind colors, type hierarchy, imagery, message, and elements that build my brand’s visual identity system are a perfect advocate of what I stand for: Finding beauty and power in life’s subtle cues!
Limitless
Danessa Myricks - Fashion Ad CampaignFor this project, I served as a Creative Director across the pre-production, production, and post-production stages needed to create a fashion advertisement campaign. I brought my vision to life by building my photo team, planning my production schedule, casting models, styling the shoot, scouting locations, creating a shot list, and storyboard. I chose Danessa Myricks Beauty Brand as my muse because my professional and personal goals really align with their values: Radiate beauty, challenge limits, and celebrate diversity. This campaign is all about community and innovation. Specifically focused on the incredible Danessa Myricks Lightwork VII Freedom Palette, created to showcase unstoppable makeup looks, which will free one’s inner artist.
Fresh Crave
LOEWE - Fashion Ad & Film CampaignThe LOEWE - Fresh, Crave inspired fashion advertisement and film campaign required a lot of collaboration, leadership and communication skills. This was a team project, consisting in working with other classmates and also taking the role of creative director. Besides unifying our thoughts in establishing our brand and concept we had to do a lot of networking when collaborating with photographers, videographers and models. As well as planning the production schedule, casting our creative team, styling the shoot, scouting locations, creating a shot list, and storyboard. To learn more about the brand and concept for our photo and video storytelling take a look at the creative editorial imagery and films; followed by our campaign mission statement and story.
LOEWE
Sow Intention, Harvest Praise.
In a woIn a world where men get praised for the simple evidence of their existence, three powerful women unite to demonstrate what a true example of power deserving of praise is. In order to regain their rightful place on top of the food chain, they introduce to the scene a power only women have been known to withhold, intention.
Glowrage Body Mousse
Charlotte Tilbury - Packaging and Branding DesignInspired by my all-time favorite beauty brand, Charlotte Tilbury, I decided to enhance and refine my branding skills by designing a hypothetical look for Charlotte Tilbury’s primary and secondary packaging. Adobe Illustrator and Dimensions being my medium that facilitated the creation of the hypothetical new product the brand would launch, The Glowrage Body Mousse. Overall, through this project duration, I conducted in-depth brand, competition, and industry research. To then identify their Charlotte Tilbury brand identity so I can finally start the ideation process and innovate a new, engaging packaging design.
