Developed an innovative integrated marketing campaign for Sol de Janeiro, incorporating all five stages of the marketing funnel: Awareness, Consideration, Conversion, Loyalty, and Advocacy. Designed to attract new consumers, re-engage existing customers, and increase market share, the campaign positioned the Jelly Perfume Balm as the hero product, highlighting its playful jelly texture, tropical scents, and heartwarming mother-daughter dynamic. Strategic channel selection, targeted tactics, and stage-specific KPIs informed the creative campaign assets, creating an integrated marketing approach aimed at strengthening the product’s position in the beauty jelly category while increasing brand reach, audience engagement, and sales.