Limitless
Danessa Myricks - Beauty Ad CampaignWorked as the creative director for a fashion advertising campaign during pre-production, production, and post-production. By working with photography majors, organizing the production schedule, selecting models, styling the shoot, finding venues, and developing a shot list and storyboard, I was able to realize my vision. I chose Danessa Myricks Beauty Brand as my inspiration because their ideals- radiating beauty, pushing boundaries, and celebrating diversity- really match my career and personal objectives. In addition, innovation and community are the main themes of this campaign, particularly on the amazing Danessa Myricks Lightwork VII Freedom Palette, designed to exhibit unbreakable makeup looks that would unleash one's inner artist.
Fresh Crave
LOEWE - Fashion Ad & Film CampaignTeamwork, leadership, and communication skills were needed for the LOEWE-Fresh, Crave-inspired fashion commercial and movie promotion. As part of the team project, I had to work with other creative students and assume the role of creative director. In addition to bringing our ideas together to create our brand and concept, dealing with photographers, videographers, and models required a lot of networking. In addition, we cast our creative team, planned the production schedule, styled the shoot, scouted venues, made a shot list, and storyboarded. See the imaginative editorial images and videos, then our campaign mission statement and narrative, to gain a better understanding of the brand and concept for our picture and video storytelling.
LOEWE
Sow Intention, Harvest Praise.
In a world where men get praised for the simple evidence of their existence, three powerful women unite to demonstrate what a true example of power deserving of praise is. In order to regain their rightful place on top of the food chain, they introduce to the scene a power only women have been known to withhold: intention.